Story 2107: Reaching the B2SB Market Published: 6/11/2009   Those selling images to big business at traditional prices must develop a different strategy for addressing the B2SB (small business) market. The strategy needs to embrace the idea of pricing based on value received. Big businesses that receive greater value from the images they purchase should pay more. Few producers and afford to ignore the 25 million B2SB customers in the U.S. The challenge is determining how best to address these customers.