Story 2110: Valuing Your Images Published: 1/10/2009   Stock photography producers and sellers have lost sight of how to value their images. Customers value images based on what they can afford to pay for the right image for a specific project. An image that isn’t quite right, but will do, may have a lower perceived value for the customer than one that is the perfect solution. A given customer may value a specific image at one price if it is to be used in a PowerPoint presentation and a much higher price when used in a print ad. The customer is the driving force in the transaction, and the value he or she places on the image is much more important than any arbitrary value assigned by the photographer.