Story 2124: New World of Micro-Targeted Communications
Published: 3/13/2008
 
The information world is moving rapidly toward more customized and targeted communications, which will dramatically affect how photographers market and promote images. “To be successful, large and small companies will need to build their micro-targeting skills, identify small intense subgroups and communicate with them about their individual needs and wants,” according to Barbara Pellow of InfoTrends.