Overview
The most widely used guide to pricing stock photography has just been updated. The Fifth Edition of Negotiating Stock Photo Prices is two books in one. It provides charts and updated base prices for hundreds of different uses including:

• Advertising
• Brochures
• Magazines
• Newspapers
• Textbooks
• Annual reports
• Billboards
• Packaging
• Posters
• Web and electronic uses

• Negotiating tips and an expanded discussion of strategies and techinques that can be used when negotiating Rights Protected uses in today's very competitive market. Each image and use has unique factors that effect the fee charged. This book explains how to identify these factors and consider them when establishing a price.
  
  
• An in depth discussion of recent stock agency acquisitions and consolidations that have changed the stock photo industry and required everyone to employ totally new production and marketing strategies to succeed. The book outlines where the industry stands today and where it is headed.