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Pricing Guide
Negotiating Stock Photo Prices
by Jim Pickerell and Cheryl Pickerell DiFrank
Fifth Edition - Published in 2001

Overview
The most widely used guide to pricing stock photography has just been updated. The Fifth Edition of Negotiating Stock Photo Prices is two books in one. It provides charts and updated base prices for hundreds of different uses including:

  • Advertising
  • Brochures
  • Magazines
  • Newspapers
  • Textbooks
  • Annual reports
  • Billboards
  • Packaging
  • Posters
  • Web and electronic uses
Also included are:

  • Negotiating tips and an expanded discussion of strategies and techinques that can be used when negotiating Rights Protected uses in today's very competitive market. Each image and use has unique factors that effect the fee charged. This book explains how to identify these factors and consider them when establishing a price.

  • An in depth discussion of recent stock agency acquisitions and consolidations that have changed the stock photo industry and required everyone to employ totally new production and marketing strategies to succeed. The book outlines where the industry stands today and where it is headed.
Anyone presently selling stock images needs to carefully consider the issues discussed in this book. For those new to stock photography, this 385 page book provides a basic starting point for understanding and profiting in today's challenging stock photo market.

The book contains charts detailing base rates for hundreds of different uses. For photo buyers who regularly license rights to images this book can give you a better understanding of the sellers position, and thus make you a more effective negotiator.


Preview & Order
The Forward
Chapter 1: Industry At A Glance

Order Online!
Pricing
$40.00 + $4.50 shipping and handling within the U.S.
$40.00 + $9.00 shipping and handling for international orders


Shipping
Send shipping information and a check or Visa/Mastercard/American Express number with expiration date to:

Jim Pickerell
110 Frederick Avenue, Suite A
Rockville, MD 20850

Feel free to contact Jim Pickerell
110 Frederick Ave, Suite A,  Rockville, MD 20850
p 301.251.0720  |  f 301.309.0941  | jim@scphotos.com