Selling Stock is a subscription based on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

This newsletter is in its fourteenth year of publication and will be of primary interest to photographers and stock archives who are competiting in a very difficult market. Digitization, and the consolidation of many stock photo archives in the hands of a few major companies, has brought major changes to the industry in the last five to ten years. This has created turmoil and opportunity. Changes are still occurring at a very rapid pace. The future is unclear. New technologies are having a major impact on the way stock is produced, marketed and priced. To remain competitive producers and sellers must keep up with the intricacies of developing trends, and deal with them in a proactive way.

Whether photographers are represented by stock agencies or marketing their images directly to customers, they will find useful information in Selling Stock. The newsletter teaches negotiating techniques and advocates pricing strategies that take production costs into consideration. It provides information relating to both foreign and domestic agencies and sales. And it encourages the establishment of industry standards that benefit photographers.

Entering photographers find it difficult to break into the industry in any significant way. Established photographers are discovering that doing things as they have in the past no longer guarantees success. Selling Stock gives you the information you need to effectively plan for the future, whether you are a full-time producer of stock images, an occasional shooter, or a stock photo agent.

Jim Pickerell, editor and publisher of SSO, has been involved in the stock photo industry for more than 40 years. Benefit from his expert analysis of present and future industry trends.

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