Selling Stock is a subscription based on-line newsletter that reports on
developing trends in the stock photo industry. It is updated at least twice a month.
On-line subscribers receive e-mail notification whenever new stories are posted.
Archives containing stories going back to late 1995 are fully available to subscribers.
This newsletter is in its fourteenth year of publication and will be of primary
interest to photographers and stock archives who are competiting in a very difficult
market. Digitization, and the consolidation of many stock photo archives in the hands
of a few major companies, has brought major changes to the industry in the last five
to ten years. This has created turmoil and opportunity. Changes are still occurring
at a very rapid pace. The future is unclear. New technologies are having a major
impact on the way stock is produced, marketed and priced. To remain competitive
producers and sellers must keep up with the intricacies of developing trends, and
deal with them in a proactive way.
Whether photographers are represented by stock agencies or marketing their images
directly to customers, they will find useful information in Selling Stock.
The newsletter teaches negotiating techniques and advocates pricing strategies
that take production costs into consideration. It provides information relating
to both foreign and domestic agencies and sales. And it encourages the establishment
of industry standards that benefit photographers.
Entering photographers find it difficult to break into the industry in any
significant way. Established photographers are discovering that doing things as
they have in the past no longer guarantees success. Selling Stock gives
you the information you need to effectively plan for the future, whether you
are a full-time producer of stock images, an occasional shooter, or a stock
Jim Pickerell, editor and publisher of SSO, has been involved in the stock
photo industry for more than 40 years. Benefit from his expert analysis of
present and future industry trends.